A New Era for StartEngine

WE’RE ACQUIRING SEEDINVEST

Two of the biggest names in equity crowdfunding are coming together to “change the face of finance as we know it” (Mr. Wonderful’s words).* And you can get in on the action.

Become a Shareholder

Over $67,000,000 Raised & Counting

Over $67,000,000 Raised & Counting

Offering Circular | Selected Risks  |  StartEngine's SEC EDGAR Page |  Section 17(b) Disclosure

Reg A+ offering made available through StartEngine Crowdfunding, Inc. No broker-dealer or intermediary involved in offering. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. Please see the most recent Supplement, Offering Circular and Related Risks for more information.

10,000 shares of this offering may be purchased on behalf of certain eligible investors as part of a promotion.

Introduction

What is
StartEngine?

StartEngine launched one of the first-ever regulation crowdfunding campaigns in the US in 2015. Since then we’ve helped over 550 businesses raise capital.

StartEngine allows anyone to invest in startups and private companies. Now we’re combining forces with SeedInvest to massively expand our range of investment opportunities for everyday people, like you. Join Shark Tank’s Mr. Wonderful and Howard Marks, the co-founder of Activision, and invest in StartEngine today.

Key Facts

Reasons to
Invest Today

$650M Raised,
1M+ Users

550+ campaigns have raised over $650M* on StartEngine, including StartEngine itself. Our platform has grown to nearly 1M users.

37,000+
Shareholders

We have already raised $65M+ for StartEngine itself from 37,000+ shareholders.

6x
Revenue Growth

We made Inc. Magazine’s 2022 list of the 5000 fastest growing companies in the U.S., with over 6x revenue growth in the last three years according to the publication.

Activision
Co-Founder

Howard is an experienced entrepreneur. He co-founded Activision, which sold to Microsoft for nearly $68B, and Acclaim Games, which sold to Disney.

Joining Forces with SeedInvest

In October 2022, StartEngine agreed to acquire SeedInvest* – a fellow equity crowdfunding giant, with over $465M raised for startups to date.

Shark
Approved

Renowned businessman and investor Kevin O’Leary, aka “Mr. Wonderful”, is StartEngine’s Strategic Advisor, an investor, and a paid spokesperson.

* Based on preliminary unaudited financials, results may vary significantly. The total amount raised includes all companies on StartEngine, including StartEngine’s own raises. The total amount raised includes both investments that have been closed on and investments that have been received but not yet closed on."

* The acquisition is subject to closing and StartEngine shall submit for approval to FINRA and other necessary organizations.

Invest and Earn Up to 20% More Shares

  • +10%
    When You Invest $5,000+

  • +10%
    If You are an Owner's Bonus Member

* See perks terms and conditions

Leadership

Meet our CEO and Mr. Wonderful

Howard Marks

Our CEO

Howard co-founded the video giant Activision, which recently sold to Microsoft for nearly $68 billion. Howard also founded and sold Acclaim Games in the early 2000s to Playdom, which would subsequently sell to Disney.

Turning his sights to helping other founders, Howard has built StartEngine into one of the largest equity crowdfunding platforms in the US based on the total amount raised, raising through Regulation Crowdfunding and Regulation A+ via its funding portal and broker-dealer subsidiaries.

Kevin O'Leary

Our Strategic Advisor & Spokesman

Kevin founded SoftKey, a computer software company, which led to a $4 billion exit.

Since then, he has gone on to invest in multiple businesses, is an investor and judge on Shark Tank, and serves as Chairman of O’Shares ETFs, which provides investment solutions in the form of exchange-traded funds (ETFs). Having grown to nearly $1.5 billion in assets under management, it was recently announced that O’Shares ETFs would be sold to SS&C Technologies.

We believe that Kevin’s extensive finance knowledge, track record with innovative technology, and passion for alternative assets like art, as well as crypto, make him a huge asset for StartEngine.

Leading the Industry

It’s in the numbers – StartEngine has led the industry in terms of funds raised for nearly two years straight. Between 2021 and 2022 YTD, we outraised the #2 platform by over 30%.

StartEngine has raised $227M for companies in the last 12 months, and outpacedany competitor in Q4'21.

Amount Raised Via Reg CF & Reg A+ Q4 2021

StartEngine amount raised includes funds raised through StartEngine Capital and StartEngine Primary. Source: Kingscrowd and StartEngine crowdfunding market research.

This chart depicts the cumulative amount raised via StartEngine Capital, StartEngine Primary and StartEngine Crowdfunding. See additional disclaimers below [1].

Our Traction Speaks for Itself

2021 in Review

In 2021, we led the equity crowdfunding industry raising over $227,000,000, and grew our revenue by 2.3x*.

2022 has been chock full of milestones like entering the Inc. 5000 and signing an exclusive deal with fellow crowdfunding giant Indiegogo.

*See Disclaimers At The Bottom Of Page

2.3x
Revenue
Growth*

$227M
Raised

97,667
New
Investors

To be honest with you, I had wanted to compete with Howard out of the gate… but after seeing what he had built with [the StartEngine] team, it made a lot of sense to join him.”

- Kevin O’Leary

This testimonial may not be representative of the experience of other customers. This testimonial is no guarantee of future performance or success. This is a paid ad. See 17b disclosure here.

Business Model

How Does StartEngine
Make Money?

550+
Campaigns on
StartEngine

Campaign Fee

We make money when companies successfully raise money. We charge companies a percentage of what they raise, part of which we may take in equity.

Equity

We take a percentage of what companies raise on StartEngine in equity, at the same terms as the investors on our platform.

Campaign Management Services

We charge fees for providing companies a range of services to help them onboard and launch their campaign, including marketing, building creative assets and advertising, as well as helping them manage their cap table afterwards.

Trading Fees

We charge a seller’s fee on our trading platform StartEngine Secondary.

1M+
COMMUNITY OF
PROSPECTIVE INVESTORS

Owner’s Bonus

We sell the StartEngine Owner’s Bonus to investors as an annual subscription that gives investors unique perks on our platform.

Invest and Trade,
All on StartEngine

Generally you’d have to wait 5-10 years to see a return, if at all. But StartEngine is working toward changing the game.

We’ve created one of the first platforms that allows you to trade those startup shares on a secondary market. Making the timeline much quicker.

It is important to know that while companies may trade on StartEngine’s alternative trading system, StartEngine Secondary, companies which intend to trade on the marketplace are subject to certain requirements which they may or may not be able to satisfy in a timely manner. Even if a company qualifies to trade, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. Further, any company which does trade may also request to be removed from the marketplace.  You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.

the purpose

a completely redesigned startup funding ecosystem

We hope to solve the issue with the entire startup funding ecosystem by building a platform where:

Join us in shaping the
future of startup investing

Invest Now
New Regulations

March 15th, 2021:
Regulations Accelerate
our Growth

On that date, new rule changes from the SEC went into effect that significantly changed how the StartEngine platform operates. Those changes include:

Increasing the maximum annual limit of Reg CF offerings from $1.07m to $5m and Reg A+ offerings from $50M to $75M

Removing investment limits for accredited investors and increasing the investment limits for non-accredited investors

These changes mean companies can raise more capital, and investors can invest more money

StartEngine Milestones

June 2015

StartEngine
Launches
StartEngine launches its first offering Elio Motors, the first successful Regulation A+ offering that went on to raise $17M

May 2016

Equity Crowdfunding
Becomes Legal
Regulation Crowdfunding becomes effective, creating a new category of equity crowdfunding for raises up to $1.07M

August 2017

100,000
Users!
The number of people who use StartEngine reaches 6 figures!

July 2019

We Officially Become
A Broker-Dealer
StartEngine establishes a broker-dealer and can provide brokerage services to the companies on the platform

April 2020

Mr. Wonderful
Joins StartEngine
Renowned businessman and investor Kevin O’Leary joins StartEngine as a Strategic Advisor and as an investor

October 2020

StartEngine Raises
an $18.8M Round
StartEngine closes its third Regulation A+ offering, raising $18.8M from over 12,000 investors

October 2020

StartEngine Secondary
Trading Launches
StartEngine launches its investor trading marketplace where users can trade shares originally purchased via Regulation A+ and Regulation Crowdfunding

March 2021

New Rules Allow
Companies to Raise More
The SEC increases the maximum companies can raise via Reg CF and Reg A+ to $5M and $75M respectively

September 2021

StartEngine Expands
Into New Assets
Launched our first assets in StartEngine Collectibles

December2021

We Hit Major
Growth Milestones
Half a billion raised: Successfully passed $500 million raised on StartEngine via Reg. CF and Reg. A+.

$29M Funding Round: StartEngine achieved a new site-wide record with $29.4M raised for their 2021 funding round. See disclosures below [1].

Disclaimers

THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY.  THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT.  WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS.  INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE.  THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.

THIS REGULATION A+ OFFERING IS MADE AVAILABLE THROUGH STARTENGINE CROWDFUNDING, INC. NO BROKER-DEALER OR OTHER INTERMEDIARY IS INVOLVED IN THIS OFFERING WITH THE EXCEPTION OF FLORIDA, WHERE STARTENGINE CROWDFUNDING INC. HAS ENGAGED A BROKER-DEALER TO ACT AS THE BROKER/DEALER OF RECORD JUST FOR THAT STATE.

KEVIN O'LEARY IS A PAID SPOKESPERSON FOR STARTENGINE. READ THE 17-B DISCLOSURE HERE.
A COMPANY WHICH INTENDS TO APPLY TO LIST ITS SECURITIES ON STARTENGINE SECONDARY WILL BE SUBJECT TO CERTAIN REQUIREMENTS WHICH IT MAY OR MAY NOT BE ABLE TO SATISFY IN A TIMELY MANNER. EVEN IF A COMPANY IS QUALIFIED TO LIST ITS SECURITIES ON THE MARKET, THERE IS NO GUARANTEE THAT A DEMAND FOR THESE SECURITIES WILL EXIST. EVEN IF A COMPANY DOES MEET THE REQUIREMENTS FOR LISTING ITS SECURITIES, WE DO NOT KNOW THE EXTENT TO WHICH INVESTOR INTEREST WILL LEAD TO THE DEVELOPMENT AND MAINTENANCE OF A LIQUID TRADING MARKET. YOU SHOULD ASSUME THAT YOU MAY NOT BE ABLE TO LIQUIDATE YOUR INVESTMENT FOR SOME TIME OR BE ABLE TO PLEDGE THESE SHARES AS COLLATERAL.

Perks Terms & Conditions

Claim up to 20% Bonus Shares

Investors in StartEngine can receive up to 20% bonus shares based on certain criteria. Investors  are eligible to receive 10% bonus shares if they:

● Are a member of the StartEngine Owner’s Bonus community
● Reserved shares during the Test the Waters period of this offering
● Invest at least $5,000 in this offering during a single transaction Bonus shares in this offering are stackable.

The maximum amount of bonus shares that an investor can receive is 20%.  Any investor who falls into two of the three categories above will receive 20% bonus shares, as will anyone who falls into all three categories.  For example, if an investor reserved shares in StartEngine and is an Owner’s Bonus member, they will receive 20% additional shares. If that person also invests over $5,000, they will still receive the maximum of 20% bonus shares. Bonus shares may not immediately appear on your investor dashboard, but will be issued prior to the offering closing.